Archive for Alfred Angelo

Signs of a Well-Marketed Brand

The Walt Disney Company has an extremely active online presence, whether it be from its own created content, or other Disney Inspired websites and social media outlets.  Disney has established an exceptionally loyal fan base which often turns to the internet to express its undying dedication to Disney.  Included in this following are Disney inspired wedding dresses.

 Alfred Angelo is recorded as the world’s largest family-owned and operated manufacturer and retailer of bridal gowns.  Aside from wedding dresses, the company sells bridesmaid dresses, flower girl dresses, and mother of the bride dresses.  With five total lines of gowns, Alfred Angelo is celebrating its 80th year of business this year.

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In September of 2010, Alfred Angelo and The Walt Disney Company teamed up to develop Disney-inspired wedding dresses.  The line features dresses based off of Disney Princesses: Sleeping Beauty, Ariel, Cinderella, Rapunzel, Snow White, Belle, Tiana, and Jasmine.  With 97,241 likes on Facebook and 2,822 followers on Twitter, Alfred Angelo has a great fan base as well.

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Listed below are a number of pages found online that promote the Alfred Angelo Disney-inspired wedding dresses.

 Pinterest 

Tumblr 

Us Magazine Online 

CBS News Online 

E Online 

The Walt Disney Company has certainly made a constructive decision in teaming up with Alfred Angelo.  There are countless positive online marketing responses to this smart business union.  Social media outlets such as Pinterest and Tumblr are used in this case as marketing platforms for Disney and Alfred Angelo customers.  Both businesses also have the opportunity to monitor what people are saying about their products online.  It is definitely a sign of a well-marketed brand, when there are boundless responses to that companies union with another organization, as we see in this Disney-inspired wedding dresses example.