Included in the super-set of social media, blogs, are an extremely valuable digital marketing platform for organizations including The Walt Disney Company. As such, blogs are ideal areas in which communities of individuals interested in all things Disney can connect and communicate. While The Walt Disney Company provides its’ own official blogging sites, countless other Disney fanatics have also begun blogging on their own Disney related online platforms.
Official blogs of The Walt Disney Company include:
Unofficial blogs relating to The Walt Disney Company include:
As discussed in Digital Marketing class with Professor Sweet, using social media plugins on blogging platforms is a terrific addition. All of the aforementioned blogs offer subscription to RSS feeds as well as easy connectors to other social media sites such as Facebook, Pinterest, and Twitter. Using all social media platforms together, provides an even stronger foundation from which viewers and bloggers can connect and share in community together.
The official blog sites of The Walt Disney Company focus on providing content to their viewers. Instead of trying to sell readers on specific products or vacation packages, the blogs all relate to audiences through recent happenings in the company. For example, Disney Post recently shared how ESPN is using mobile phones as a primary resource to connect with interested individuals and in September 70.1 million people accessed ESPN through mobile devices alone.
Unofficial Disney blog sites, “created by fans for fans” also promote content for The Walt Disney Company. Bloggers review special events that they took part in at Disney locations, offer character quizzes, and share their favorite things Disney-related. While they are not working in any way for the company, these bloggers are really offering digital marketing for Disney. By providing public relations, bloggers offer credibility and a realistic, person to person communication element that larger official sites often cannot exhibit.
Through both official and unofficial blogging, The Walt Disney Company is largely benefiting from having an active social media presence online. By offering connectors to related social media and content marketing to viewers, blogging is effective in allowing individuals to get engaged, communicate and connect with one another, and track Disney trends in the industry.