The Walt Disney Company recently released a new way for consumers to purchase Disney movies in the spring of 2014. Disney Movies Anywhere is a free service that users connect with their iTunes accounts to purchase and view Disney movies on their TVs, computers, or mobile devices anytime. This opportunity to build up a digital movie collection as opposed to buying and storing traditional video tapes or DVDs, is the newest way in which Disney fans, can connect with their favorite movies.
Bob Iger, Disney’s current chief executive is on Apple’s board, which enabled both powerhouse companies to connect in this way to develop Disney Movies Anywhere. This additional consumer experience option, is certainly an effort to increase movie sales as well as stay current in this increasingly digital age. News-Journal.com records that “selling digital movies is three times more profitable for studios than renting one.” Disney, Pixar, and Marvel films including The Incredibles and Frozen are available on Disney Movies Anywhere.
Accompanied by Disney Movies Anywhere is the Disney Digital Copy. Disney Digital Copy enables consumers who have purchased Disney Movies in DVD or Blue-Ray format to also enjoy a digital version of their movie. Digital DVD Copy connects to consumers’ online movie collections on Disney Movies Anywhere through their iTunes account.
These two very modern developments in The Walt Disney Company, have enabled this 91 year old company to continue to be prosperous in their core competency. While remaining true to their origins in the family entertainment industry, the Disney Company has proven it can also change with the modern trends. This is extremely important in this time of such a significant change to the digital marketing realm. As David Meerman Scott outlines in his book, if companies do not have their eyes open to the changes in marketing and public relations around them, they are losing customers quickly.
With its continued developments on the digital side of things, The Walt Disney Company appears to maintain its unstoppable position in today’s society.